When you run a contest with Competizer then there are not only separate pages for home page, rules, submission form, gallery, but also each entry and participant have their own page with a separate permanent address.
To make it work each contest needs a separate internet address, even if you want to run a contest on Facebook.
By default you can use domain assigned to your account and it's something like yourcompany.demo.competizer.com. You may find it useful until your domain is set or if you want to hide the competition before launch.
Of course you may need another domain and there are two general ideas:
Many contests under one domain
This solution is good if you plan two or more competitions: cyclic or independent ones.
You can register a new domain (ie. mycompetitions.com) for all your competitions or set subdomain of your main domain (competitions.mycompany.com).
Then address competitions as in examples.
Cons: Long address, but... you can use competizer landing page and promote only main domain/subdomain address.
Pros: There are some pros if you are going to run more than one contest:
- You have to set up domain only once, then use it in multiple competitions using only competizer panel.
- You can also use the same Facebook settings, so your application will already have few users, which improves liability and speeds up the setup.
- Also using the same domain/subdomain would better work for SEO: the new contest would appear faster and higher in search results (search makes an average of 12% traffic in contests).
- If you use redirection from main domain and use this domain address to promote the contest (in banners, on websites, on leaflets, etc.) then you can always use the same address in promotional/advertising materials and users will be redirected to the current contest, which is handy for you and for participants as well.
Warning: If you run a first competition you may think: "Now I will use a top domain (aka mycompetitions.com) and next time I'll use this longer address (aka mycompetitions.com/competition2)". But it will be impossible, unless you delete first competition. So much better idea is to start at once with domain name / competition name address if there is any chance that you would like to reuse this domain in a future.
Any individual domain for each contest
This solution is good if you prepare standalone campaign and want to have a meaningful domain name.
For the first competition register new domain, let's call it your1competition.com.
For the second competition register again another domain, let's call it your2competition.com
Pros: Competition domain could be meaningful and easy to remember.
Cons: You have to register and keep domains until the competition should be online. Preferred domain name could be taken. You have to set up Facebook settings for each new domain. When starting new competition you can't use the same address (unless the old one is deleted).
Create subdomains within your domain, different for each competition:
Pros: It's free and easier to set subdomain rather then new domain.
Cons: Long internet address.
You can assign many domains to the competition and set one as default. So you can mix both solutions.